Commandant Reflection Paper

COMMANDANT REFLECTION PAPER (CRP) â€Å" Reflection, in the context of learning, is a generic term for those intellectual and affective activities which individuals engage to explore their experiences, in order to lead to new understandings and appreciations. It may take place in isolation or in association with others† Boud, Keogh & Walker, 1985, p19. INTRODUCTION 1. The 15-week Command and Staff Course (Executive) at Goh Keng Swee Command and Staff College exposes officers with myriad of learning opportunities in professional military education and training.Correspondingly, the different modules conducted throughout the course serve as touch points for officers to reflect on their personal learning and development journey. 2. Consequently, officers need to dedicate time to journal their reflections at each juncture of the course not just for record purpose but more so to gauge their progress in professional and personal development and growth. OBJECTIVE 3.The objective o f the Commandant Reflection Paper (CRP) is for the officers to take ownership to reflect, journal and share on their professional and personal learning, development and growth throughout the 15-week Command and Staff course (Executive). REFLECTION TITLE 4. The reflection is titled â€Å"Are you ready to Lead? † 5. In your reflection, you should consider the following questions: a. Referring to the CSC(E) Graduate word picture (See Figure 1), how has attending the GKS CSC prepared you to Lead? What aspects of the course have developed and prepared you for your future roles in the SAF? b.How much do you think you have developed in both the professional and personal competence? Figure 1 Organisation Knowledge Comprehend changes and trends in strategic environment Adaptive to organisational challenges that arises Military Technology Adept at applying military technology in developing innovative operational concepts and capabilities and fully appreciate the impact of future techno logy trends and developments Military Operations Comprehend military operations in a Joint environment Decision Making Competently arrive at timely decisions based on systemic analysis of the relevant context, factors and values Life-Long LearningInspire to life-long learning Develop self awareness & personal mastery CSC(E) Graduate Word Picture c. Apart from the course curriculum, what else have you learned and developed in this journey that you feel will better prepare and serve you in the years ahead? d. What would be your leadership and values philosophy? and e. What other aspects do you think are needed to further prepare you to Lead? DELIVERABLES 6. Officers are to journal and share their reflections at the end of the course at syndicate and course level.Insights gleaned from syndicate and course levels sharing will help to further strengthen individual CRP. 7. Details on the paper are listed below : a. Word Count. 2000 – 2500 words. b. Presentation and Submission. (i)End of Course. Officers are to share your reflections in relation to the CRP title at the end of the course at Syndicate level on 22 Nov (Thu) from 0830 to 1020 hrs and at Course Level from 1030 to 1220 hrs. (ii)Submission of Paper. Officers are to submit the paper, both in hard and soft copies, by 23 Nov 2012 (Fri) 0830 hrs. c.Officers are strongly encouraged to develop the habit to pen down reflections regularly such as at a daily or weekly basis, or after each lesson, sub-module or module to chart your reflection paper. Mapping your reflections as a frame is a suggested method as you could build on the frame going through the course. CONCLUSION The CRP serves as a self-reflection on how each officer has developed and grown during the CSC(E) journey, in preparation to lead. Officers should also capitalise on this process and internalise it as a culture of reflection in the course of their military career and beyond. Prepared By : LTC Terence Goh

Gattaca and 1984 Insight

Stephanie Sadaka Mr. Sisti April 26th, 2010 ENG 4U1 Literary Insight Paper After reading the novel 1984 and watching the movie Gattaca, I was able to perceive many concepts and similarities and differences between both pieces of art. Gattaca, directed by Andrew Niccol, shows a story of a society where life is controlled by genetics, rather than education or experiences. Based on your DNA, society determines where you belong, and your future. This allows no room for people to gain experiences and to grow, as they are confined to a specific lifestyle. It is evident however in the film that Vincent tries to violate societies’ structure, by playing the role of a navigator, using his blood samples and urine. George Orwell, the author of 1984, shows a similar concept, where life is controlled by the Party and where the main character, Winston, tries to defy the Party. Although it is obvious that both works have a dystopian society, the societies within it struggle to achieve a utopian society instead. Through its intense depiction of struggles to fit in and altering way of life to be accepted in society, Gattaca enhanced my understanding of the impact that surveillance has in 1984 and how it has limited the people to prosper in life within society. Due to the dystopian society, the totalitarian government is enforcing surveillance which plays a negative impact on the characters and the plot. Throughout the novel 1984, it is noticeable that surveillance throughout the city plays a deep role in the growth of the characters. Surveillance had an underlying impact on the love connection between the main characters Winston and Julia. When engaging in a love affair, it is vital to spend time with one another and to show affection. The surveillance that the Party has enforced upon the society hindered their love connection and the ability to pursue a serious relationship. By not allowing citizens to show love and affection to one another, they are enforcing loneliness and isolation within the society, which ultimately leads to the lack of social skills and ability to care or love. Gattaca allowed me to understand this issue in 1984, because in the film Gattaca, the love between Vincent and Irene was kept a secret from society as they couldn’t show love and affection towards one another in public. This caused them to rebel against society, by meeting up secretly and showing affection towards one another outside the public eye. The surveillance that the Party enforced within society did not allow the people to enjoy hobbies or areas of work they may excel in. Instead of allowing citizens to spend time doing things they may enjoy, they obligated them to do what the Party needs. This is obviously shown when Winston is trying to write in his journal in his room. Instead of freely writing about the topic of his choice, he sits in the corner to write because he fears the consequences that the Party may enforce on him if they found out. Gattaca opened me up to this idea due to the fact that Vincent’s dream is to travel to space, yet due to his genetic make up, society does not permit him to do what he enjoys. People are under surveillance at all times, therefore they may never experience what they enjoy due to the constant fear of being caught. Not only did Gattaca allow me to view a different side of how love and hobbies may be restricted due to surveillance, it has also given me a view on how surveillance causes people to change who they truly are. Instead of expressing their true selves and bringing forth their assets to society, the characters are wearing a mask around others, by acting or pretending to be like someone they are not. Vincent in Gattaca is hiding his true identity in society in order to pursue his life long dream of travelling to space. In order not to get caught, he must mirror the life of another character and must not let society find out his true identity. This broadened my understanding about the Party’s surveillance on society and the effect it had on the growth of the characters. Due to the Party’s constant surveillance over people, the characters are hiding their true selves and playing the role as a perfect citizen in front of the cameras, as they are confined to a specific lifestyle and in order not to face the Party’s consequences. Throughout the novel, Winston is always hiding his thoughts about the Party and about Big Brother, although he is completely against it. However, in order to ensure that he does not get caught, he must act as though he loves them and agrees with their power over society. Surveillance is shaping these characters to be a perfect representation of what they are expected to be, instead of being who they are. In conclusion, it is evident that surveillance has taken a toll on the characters in these pieces of art. Gattaca helped me understand and notice the severe impact that surveillance has on society and the impact it has on the lives of the citizens in 1984. The characters are covering their true selves in order to be accepted and to fit within the society. Not only is surveillance restricting their ability to show love and affection, it is also preventing the characters from expressing what they enjoy, and being who they are by living to their full potential. This new perspective has helped me understand the underlying significance that surveillance has on society in both 1984 and the film Gattaca and the restrictions it placed on the many characters.

Canadian Senate Analysis

Canadian Senate Analysis The current government of Canada has remained in place since the British North America Act, 1867, which established the Parliament for Canada to be comprised of three parts: the Crown, the Senate, and the House of Commons. [1] Unique to Canada’s government, which is based on the Westminster Parliamentary System, is that the upper house of parliament, or the Senate, is comprised of unelected officials. For a large portion of Canada’s history there has been a debate concerning the Senate, largely concerning its unelected officials. While there has consistently been a discussion on if the Senate should be changed, Canada’s political parties cannot agree on if this change should be a reform of the Senate or its abolishment. In recent years this debate has been revitalized due to scandals concerning senators, Stephen Harper’s commitment to reform the Senate, and the Supreme Court ruling on what would need to be done to reform the Senate. While it is understan dable that some may want to push for the Senate to be abolished, this is much too drastic of a step for Canada to take and should not be taken just for simplicity’s sake. Democracies function and exist on mechanisms that help balance the power of the governing bodies to ensure that no one body or official has too much power and abolishing the Senate before attempting to reform it would give the House of Commons too much power. Prime Minister John MacDonald’s words are often used in explaining what the Senate does when he said that they are â€Å"the sober second thought.† [2] The reasoning for this is that by having politicians that are concerned for the long term stability and integrity of Canada and its laws and not concern themselves about being reelected and the perpetual campaign or about politics. Essentially they can give their full attention to being the check on the House of Commons. In addition, section 54 of the Canadian Constitution states that bill s which deal with any aspect of money, including appropriating revenue or creating or removing a tax, must originate from the House of Commons. [3] What this then causes, because most bills deal with issues of revenue or taxes in some manner, the vast majority of bills come from the House of Commons, which creates a unique dynamic between the two houses. [4] The dynamic that is crated is an uneven balance between the two in terms of the amount of work that is done. The House of Commons is the primary body that creates legislation and the Senate largely provides review and second thought on the issues addressed in legislation. While this may be the original thought, there are flaws to it. Many ideas on how to change the Senate have been proposed over the years, but to understand the current debate the most it is best to look at what each major political party current proposes. Currently the common discourse about the Senate is divided into three areas: main the status quo; keep the Senate, but reform it; or abolish the Senate in its entirety. Political parties of Canada have often differed on how the Senate should be approached and dealt with along the three lines. The New Democratic Party (NDP), especially in recent years, has been vocal proponents of abolishing the senate. The NDP has even gone as far as creating a website to promote the idea of abolishing the Senate, citing its unelected nature and high costs as reasons for it to be abolished. [5] The Conservative Party, on the other hand, has taken a different route and has attempted to reform it. Prime Minister Stephen Harper and the Conservative Party attempted to create a system whereby senators would be elected by the provinces for nine years. [6] The legislation that proposed this came in 2011, but the constitutionality of this effort immediately came into question and went to the Supreme Court. The Supreme Court responded in 2014 when it ruled that any Senate reform must go be approved by at least seven provinces and half of the population. [7] The Liberal Party has not been as loud as the others, but did eject the senators that were part of the Liberal Caucus and released a statement declaring their support for reform of the Senate and the ejection of the senators from the caucus is the first step. [8] Each of the major political is in favor of some change to the Senate, which is a reflection of the opinion of Canadians.

Abacus Distribution plc Research Paper Example | Topics and Well Written Essays - 1000 words

Abacus Distribution plc - Research Paper Example With these acquisitions, it is believed that there would be a major thrust in the financial markets. This has also resulted in the consolidation of the product markets by Abacus and it is now positioned as the 5th largest distributor of electronic components in the industrial markets in Europe. (Annual Report and Accounts. 2006).The changes from GAAP to IFRS have brought about a major transformation in the treatment of Goodwill in accounting records. In the earlier accounting periods, goodwill was amortized through the profit and loss account, along with other intangible assets, but under IFRS, good will valuation is reviewed through a yearly goodwill impairment evaluation method. (Amortisation of Acquired Intangibles andCapital: On 30/9/2006, the Net Bank debt was to the tune of 61.4 Million due to the amounts of 12.1 million and also 1.8 million acquired from Deltron and Axees Technologies. A sum of 6.9 million was also paid towards purchase consideration for the acquisition of Axe es Tech. (Cash flow and working capital. 2006).These factors have increased the operating capital requirements for the Company. During earlier years, the Deltron business had reduced working capital to such an extent that the needs of the customers were not being met, with the integration of these companies into the Abacus fold, the situation would improve considerably in future years. Since Abacus enjoys invoice discounting facilities with the banks, there are reduced pressures for the minimizing the debtors levels. However, there is further need for exercising greater control over the working capital needs, and to bring it down to lower levels once the integration is totally carried out. The financial policy of the company has been to make sure that adequate financial resources are made available in a cost-effective manner. At Abacus, no speculative transactions are carried out and all foreign currency transactions are recorded at their projected levels. Dividends: Dividends: the dividends declared by the Company are as follows: 1. In the year 2002 - 9.7 Pence 2. In the year 2003 -10.2 Pence 3. In the year 2004 - 10.5 Pence 4. In the year 2005 - 7.2 Pence 5. In the year 2002 - 7.2 Pence (Annual Review and Accounts. 2006). The fall in the dividend rate is a major matter of concern for the shareholders. it is found that the dividend rate has remained unaltered in 2005 - 2006. The management feels that with increased operational performance, in future years the rate of dividend could be improved in future years. Question 2 Market Value Added The Market value added could be seen as the difference between the market value of Abacus stock - the equity capital of shareholders. In this case, the market capitalization value is 53. 32M on 13.11.2007. (Abacus Group PLC; Holding(s) in Companies.( 2007). The equity capital available to shareholders is 80.2M Therefore the MVA = 80.2-53.32 = 26.88 (In the absence of market cap. figures for 2005 and 2006 the figures could not be provided) Market Book Values During 2004, EPS stood at 5.4 p (Abacus Group) (Abacus Group plc. 2004). and the Book value of the share price=0.5p, therefore, the Market Book Value would be 5.4 X 0.5 =2.7 During 2005, the EPS stood at 14.1p (Financial review: earnings per share 2005). and the Book value of the share price=0.5p, therefore, the Market Book Value would be 14.1x 0.5 = 7.05 (Note: In the absence of Market Value of Abacus share as on 30.11.2004 & 2005, the calculation has been based on EPS valuation) Again the Market book value could be Market Price per share/ Book value per share In this case it is seen Market

Sales Presentation Essay Example | Topics and Well Written Essays - 2250 words

Sales Presentation - Essay Example In this stage, it is important for the seller to select those prospects who can provide maximum profit to the organization. In the prospecting stage, information about the client or the customer as well as the selling organization is evaluated. Description of customer The potential customer chosen for sales presentation will be Whole Foods Market. The retail store is a grocery supermarket chain based in America (Wholefoodsmarket, 2013a). The retail chain is headquartered in Texas and was founded by John Mackey who is the current Chief Executive Officer for the organization. The company was established in 1980 and is publicly traded. The retail chain is known for selling of foods which are minimally processed and organically farmed (Wholefoodsmarket, 2013b). At present the organization has around 400 stores located in different parts of America and United Kingdom. Description of the organization The organization name is organic valley, which is a cooperative of about 1500 farm familie s producing market certified and premium organic food products. It is one of the largest organic farmer’s cooperative in United States. ... In the current sales presentation, the prospect chosen is one of the well known supermarket stores in United States. Wholesale Food Markets is into selling of those food products which are considered natural and organic. The retail chain is strict about organic and natural foods and allows only those food products which clear the safety standards according to organic food committee. This will be the primary reason for targeting Wholesale Food Market. It can be seen that both the selling organization and the prospect dwell on a basic goal of serving high quality and sustainable food products. This will be the primary touch point for rapport building. It is necessary to find common traits so that the two parties can relate to each other. Organic Valley’s objective of sustainable and eco-friendly foods and Wholesale Food Market’s mission of providing quality foods will help in breaking ice during sales pitch (Organic Valley, 2013b). Wholesale Food Market purchases products from regional, local and international wholesale vendors and suppliers. Most of its purchases come from local players provided these local food producers maintain the quality standards. According to the current reports on organic farming, only a few producers in United States meet the quality and standard criteria for organic foods. Organic Valley is one of them. These will be the building blocks during company description to the prospective client. The objective will be to initiate relationship even from an early stage, so that the prospect can connect with the company as well as its products and services. APPROACH The third stage of a selling process in approach. Here a rapport is built with the prospective customer taking the

HNC Electrical Engineering Project Essay Example | Topics and Well Written Essays - 10000 words

HNC Electrical Engineering Project - Essay Example As the proposed building extension is to be progressed beyond the feasibility stage, this project proposal has been requested by the Estates and Facilities Department within the Trust to examine the proposals for the upgrading of the existing standby electricity generation provision in order to supply the extension. This project intends to give a detailed design and testing of the electrical generator system for the expanded building. 1.1. The electrical layout of the Royal Lancaster Infirmary: The electrical load requirement of the existing Royal Lancaster Infirmary, is in the high voltage range. The maximum electrical load demand of the existing sites peaks to around 875 KVA. According to the guidelines of the management policy of the Health Technical Memorandum 2011 (1992), this electrical load requirement is being satisfied by two 500 ampere, 11 KV high tension supply running in parallel. The incoming 11KV is taken to an incoming breaker through a RMG from the incoming breaker, t he 11 KV supply is passed on to the group coil breaker. From the group coil breaker, it gets split into four transformers for supply boost up. There are four high tension breakers connecting the group coil breakers to the four transformers. To satisfy the load demand, two transformers of 500 KVA and two transformers of 315 KVA are used. ... Among the existing buildings, most of the electrical consumption is due to the demand in the medical unit that comprises the blood storage unit, the coronary care unit, the wards. These sections of the hospital demand critical supply of electrical power. The medical unit encompasses the plant rooms in the roof and the basement. The other units like the women’s unit, the wards, the pharmacy, the pathology unit, the kitchen cum restaurant also consume considerable power. The wiring layout does not split the essential and critical sections of the electrical requirement from that of the non essential sections. Hence at present the generator load is same as the entire site load. The generator that is operational at present is a single generator that has a capacity of 530 KV at around 750 amps. This set up is already highly loaded and the possibility of additional load is less. Also the existing generator is class 2 type and is capable of handling only 50% of the rated capacity. To manage this, there are additional control systems that shed the load of non critical systems. 1.2. The current problem in electrical backup: The electrical requirement of the existing building as discussed earlier is being satisfied by a single generator. In this context, the proposal for extending two more phases of the hospital building has led to additional electrical load. The proposed new building phases include that of the phase 3 building called as the centenary building and the phase 4 building which is a new extension in the Royal Lancaster Infirmary site. The centenary building encompasses many blocks. The various blocks include the accident and emergency unit, radiology unit, paediatric unit and the HSDU unit. These major units are located in the

Banana Trade Essay Example | Topics and Well Written Essays - 2250 words

Banana Trade - Essay Example The global banana trade is largely monopolized by three American and one British company and this, in itself, incited both policy and retaliatory policy. Indeed, as the report shows, trade policy is often influenced and shaped by a myriad of complicated factors and not necessarily by domestic economic interests. As Ahearn (2001) explains, on January 1, 1993 the member states of the European Union created the Single European Market (SEM), at which time, a long list of customs, tariff, and non-tariff barriers were removed among the twelve European nations comprising the Union at the time. Many national laws and policies affecting trade were also removed and replaced with hundreds of new rules and regulations that were consistent in all member states. Among these new regulations was the CMO for bananas, which arose from a concern on the part of certain member states, most notably France and Britain to safeguard the position of banana producers in several small and fragile economies in Africa and the Caribbean that heavily rely on the production and export of bananas. Although the U.S. neither produces nor exports bananas, US-based multinational corporations such as Chiquita Brands International, Inc. (Chiquita) and Dole Foods Inc. (Dole) operate mostly in Central and Latin American countries that were disadvantaged by the EU's banana import system. In September 1994, the United States filed a format complaint under the General Agreement on Tariffs and Trade (GAIT). Despite repeated rulings under the GATT and later under the World Trade Organization (WTO) dispute settlement procedures in 1993 1994, 1997, and 1999 that the European banana import system was illegal under international trade law. The EU failed to make the CMO for bananas compliant with WTO rules. As a result, the WTO authorized the U.S. to impose retaliatory sanctions on $191 million worth of EU exports. The Clinton Administration began to impose 100 percent customs duties on selected European goods in March 1999 (Ahearn, 2001). It took another two yean before the EU and the U.S. eventually reached an agreement that included increased market access guarantees for Latin American producers and the establishment of a tariff-only system beginning in 2006. 3 Introduction Although they involve only a small portion of the transatlantic trade economy a series of persistent trade disputes have caused much antipathy for the United States - European Union trade relationship. It took almost eight years for the dispute over the EU's single banana market regime, generally referred to as the Common Market Organization (CMO) for bananas to be finally resolved in April 2001. The EU-US banana trade dispute emerges as an extremely interesting area of investigation for obvious reasons. The first is that neither the EU nor the US are banana growers or exporters, in which instance the trade in question

How has automobiles made changes to our society and what do people Research Paper - 1

How has automobiles made changes to our society and what do people think about automobiles - Research Paper Example wever many firsts that were seen on the road to building a functional automobile that the modern world depends so much on, from one part of the present automobile to the next. Each part of the automobile has a rich history of invention from steam engines that pioneered, to electrical and gasoline driven engines that are seen today. Great men, from Karl Benz, the man to have come up with the first practical automobile to the pioneer of assembly line production in the industry, Henry Ford. Thanks to years of innovation, steam engines that first powered automobile prototypes were improved to the machines we use today to transport both ourselves and goods to different locations. All citizens of planet are affected by the automobile even in the most remote parts of the world where roads as we know them as non-existent. We are able to cover distances that would in the past take humanity months, in a matter of days thanks to the automobile. Help is able to reach the needy in remote locations because of the automobile. Every individual on the face of our planet is positively affected by the automobile to the last person alive. Like Henry Ford said: â€Å"I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work. Had I worked fifty or ten or even five years before, I would have failed. So it is with every new thing. Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.† The history of automobile is one of the most divisive subjects because it can be traced to the fifteenth century and was improved over centuries, which makes it very difficult to specifically spot its point of origin. Nicolas-Joseph Cugnot is within this entire division, credited with the first steam powered automobile in 1768. It was not until 1807 when Francois de Rivas came up with an

The Legal and Ethical Environment of Business Essay

The Legal and Ethical Environment of Business - Essay Example This is not the case where recoveries can be made directly from the agent or person causing the harm, rather the principle behind vicarious liability is that an employer exerts control over the physical conduct of an agent and is therefore responsible for the harmful conduct. In a recent case, Arena Group 2000, the maker of a sign that fell on a San Diego man and paralyzed him, was held vicariously liable for the injury caused.2 There are also several cases where private actions for securities fraud under Section 10(b) show that corporate officers and law firms are being held vicariously liable for preparing misleading disclosure documents.3 It was held in this case that even where secondary agents are involved, where they participate in a fraudulent activity to an extent which could characterize them as authors or co-authors they may be liable for damages accruing from such harmful activity4. Another case where vicarious liability for tort was imposed upon an employer was in the cas e of American Society of Mechanical Engineers Inc v Hydrolevel Corp5 where common law agency principles were used to impute liability upon an employer in a position of sufficient authority to exert control.An employer can also become liable for vicarious liability for the harm caused by its employees under a theory of negligent hiring, where adequate checking of references and skills are not carried out by an employer before the hiring is completed6. The Strict liability rule may be enforced in corporations such as DWI and especially public corporations where the corporation will be expected to assume the liability for the tortious acts of its employees.

How does the way Americans consume food, from the grocery store to the Essay

How does the way Americans consume food, from the grocery store to the plate, reflect on Americas larger cultural values - Essay Example I will draw from my observations from WinCo foods and Whole foods to highlight the different food markets in the US and the manner in which these two groceries are marketing to the U.S. consumers while pinpointing who the Americans are and what they really want. As noted before, the Americans have a persistent habit of consuming their food directly from the grocery store to the plate, and this reflects directly on America’s larger cultural values of seeking convenience and cost-effectiveness at all times. Today, Americans are remarkably unhealthy since their diet consists mainly of excesses of cheese, sugar, starch, and red meat and hardly do they ever eat fruits and vegetables (Pollan). When it comes to food choices, many Americans opt for the convenience of ready to eat meals to cooking and enjoying meals at the dinner table as a family; families increasingly prefer the convenience of microwaveable dishes that one can consume at their own leisure. Consequently, more Americans are increasingly â€Å"cooking less and eating processed foods more (Malene 6); this highlights a critical point concerning the American culture, where individuals prefer tasks to be as easy and as cost effective as possible rather than arduous and expensive. Similarly, the American eating habit of consuming food directly from the grocery store reveals that the Americans prefer instant gratification, and that the American society has generally lost meaning of the true importance of food. Unlike the French who typically eat less but really enjoy eating their foods, the Americans eat heavily but often do not take time to enjoy their foods since they eat in a rush; I have observed that the American’s do not even have the time to chew and taste their foods. Generally, I have noted that the American culture is majorly characterized with fast-paced madness and individuals rarely have

A Farewell to Arms by Ernest Hemingway Essay Example for Free

A Farewell to Arms by Ernest Hemingway Essay Hemingway and the Struggle of Masculinity in WarMen in A Farewell to Arms and For Whom The Bell TollsThe name of Ernest Hemingway has long been associated with the idea of a strong, stubborn man who is very socially inept. In both A Farewell to Arms and For Whom the Bell Tolls, we are introduced to an extremely cold, unfeeling character and we see how they evolve from one type of man into another. Frederic Henry and Robert Jordan are both Americans serving overseas in some conflict, Henry being in World War I and Jordan in the Spanish Civil War between the fascists and communists, and they originally see these conflicts as a way for them to prove their manhood. They soon realize that war is not meant for all people and that it should not be glorified. They either die for their new ideas or simply vanish from our world into a realm of nothingness. This transition needs to be analysed more closely in order for us to understand it better. In A Farewell to Arms and For Whom the Bell Tolls, we see how the main character is, in the beginning, a cold and sometimes insensitive person who loves the idea of war. In Arms, we see how Henry is a calm, calculating man who tries to live up to the Western impression of how a man should act. In American history, men have tried to reassociate themselves with a deeper meaning of manhood as a way to prove to themselves that they are acting like a man should: A broad spectrum of American men soon came to view war as the only way to cure a hopelessly flagging national masculinity(Donnell para 35). In the beginning, Henry the confidence of a man who is able to survive anything by himself and not show any emotion about it. War itself is a glorious game to him that is a test of manhood, a way for him to prove himself to the world and still be able to walk away from it: Well, I knew I would not be killed. Not in this war. It did not have anything to do with me. It seemed no more dangerous to me than war in the movies (Arms Detzler 237). Henry is a man who thinks that he is unable to be harmed and tries to live a life that is morally correct while struggling through a chaotic world. The Austrian mountains around Henry are full of temptation(ie bawdy houses) and yet he never visits them. Also, he is surrounded by constant barrages of shellfire and wounded, since he is an ambulance driver, and never shows any emotion towards these men. To him, they are simply chess pieces and he is the ambulance that comes to take away the wounded from this  great game. In Tolls, the main character is an American teacher, Robert Jordan, who is fighting in the Spanish Civil War. He is only in the mountains because he sees war as a glorified game for men only. When he is confronted with a task, such as blowing up a bridge to slow down enemy troop movements, he does not think about it and only focusses on what he needs to do: He would not think about that. That was not his business. That was Golzs business. He had only one thing to do and that was what he should think about and he must think clearly and take everything as it came along, and not worry. To worry was as bad as to be afraid. It simply made things more difficult(Tolls 8). He distances himself from the men he may have to kill and dehumanises his actions, allowing him to succeed at his job without showing any emotion or weakness. Jordan sees war as a mans job and that women have no place in it. When he first meets Maria, he tries to hide his feelings for her. He says that she should not be in the mountains with the guerillas and tries to hide how he feels an attraction to her when he looks at her. Jordan sees his emotions as a weakness and buries them deep down inside of himself, only to have them rise up later on in the novel. In conclusion, both Henry and Jordan begin as calm, cool, calculating men struggling to prove to the world who they are. These men live by a strict code of honour, chivalry, honesty, and courage, allowing their soul to survive many tough times. They originally see a war as a way to prove themselves but this soon changes. Detzler 3Towards the middle of both Arms and Tolls, we see how both Jordan and Henry become confused and disoriented by the events around them. They are faced with tough choices and are forced to reevaluate their beliefs. In Arms, Henry is wounded during the Italian retreat and is sent back to a hospital for recovery. There, he sees his helplessness as a sign of his weakness and feels that he should not have been hurt. After recovery, he returns to the front but becomes trapped with few other men from his battle group. After the men refused to help him in their struggle to make it back, Henry shoots them at point blank range in an effort to encourage the men to work harder. After this, Henry himself is almost executed after being  mistaken for an Austrian. His near-death experience during his escape caused him to reassess his beliefs because he is beginning to see that men are not meant to try and slaughter each other. He flees the army and gives in to his desires to see Catherine, a sign that he is going back on his belief that a man should never show any emotion. Henry travels to Switzerland with Catherine and tries to live out a normal life there, but now he is a confused man struggling with internal demons about his actions: The war seemed as far away as the football games of some one elses college. But I knew from the papers that they were still fighting in the mountains. . . . (Arms 277). Henry still remembers the men that he left behind at the lines and still wishes to be with them, fighting against a common enemy and united through courage, bravery, and the desire to stay alive. In Tolls, Jordan struggles with his ideas of courage and bravery as he is faced with various situations leading up to the destruction of the bridge. At different times, he is tested by other men, such as when he is forced to kill an enemy soldier who is actually just a boy. This action causes Jordan to rethink how war should be fought: should it be a cruel, merciless battle between soldiers and civilians, or should the young and innocent be spared, even if it is a sign of weakness. Also, when El Sordo and his men are trapped by the Fascist Army, they are left alone Detzler 4to fend for themselves, as to not expose the revolutionaries true numbers. Jordan wishes to go and help them because they are his comrades, but if he is to that, then he would be killed because of what some would call courage and what others would call stupidity. He is faced with either death or living a life of shame. El Sordo himself thinks the same as Jordan, wanting to die a glorious death since he knows that he should want to run away from the Fascists: Dying was nothing and he had no picture of it nor fear of it in his mind. . . . Living was a hawk in the sky. Livng was an earthen jar of water in the dust of the threshing with the grain flailed out and the chaff blowing. (Tolls 313). El Sordo does not fear death because he accepts that it is an inevitable part of life. Both Henry and Jordan begin to have second thoughts of their long held beliefs that men should be cold, merciless soldiers and start to wonder if their new ideas about wanting to be afraid are the ones they should listen to guide their lives. At the end of the novels, both Henry and Jordan face death, either directly or indirectly caused by war, and try to cope with it. In Arms, Henry is faced with the death of his wife and child in Switzerland. During child birth, Catherine develops complications and needs to be heavily medicated to numb the pain. Their child is still-born and Catherine soon after dies from massive blood loss. The loss of Henrys wife forces him to think about how he has lived his life. He begins to wonder if it was worth it shooting those men for refusing to help him. He questions if he should have even joined the army in the first place. Henry even begins to think that perhaps the war is not some game and that even the innocent can be affected by it. He simply retreats back into his own thoughts because he cannot face the world anymore. Henry displays such self control that it cannot be healthy. He is trying to not show any weakness, an idea that he has always held to be true, even though he does not want to glorify war anymore: Such illustrious-control is a visible expression of the self-discipline, knowledge, skill, and poise a man must Detzler 5achieve-as well as the honesty, courage, persistence, and stoic endurance he must possess in order to confront the vicissitudes of his life and the inevitability of . . . death on his own terms and with honour (Miles para 9). Henry develops a strong resolution towards death and does not feel anymore that war, a vast death machine, should be promoted since it can hurt even the most innocent people in the world, such as unborn children. He then proceed to vanish from this world and become like a walking zombie, unable to move on with his life but unafraid of anything anymore that might threaten him since he has already lost what is most precious to him. In Arms, Jordan is faced with death at the end of the novel in many different ways. His friend Anselmo is killed during the bridge demolition while trying to protect Jordan. Anselmo himself did not like death but was willing to face God if it meant the completion of Jordans task. Jordan himself is gravely injured while trying to flee from the Fascists and resolves to take out as many as he can before he dies. Jordan does not show any weakness towards his friends, even though he is terrified and wants to run. Jordan changes from seeing death as something far away as something that affects  everyone. It is a chance for Jordan to redeem his past life and try to come to grips with how he sees death and war. He realizes that he has lived his life wrong and that the war that he is fighting in is not the one he thought he would be fighting for. Jordan originally thought that he was fighting to save the Spanish people from the Fascists but he eventually realized he was not fighting to save the people but rather to replace one corrupt leader for another. He then comes to accept that he will die soon and waits for his time on Earth to end, hoping to take an enemy with him when he goes:Dying is only bad when it takes a long time and hurts so much that it humilates you. . . . [T]here is something you can do yet. As long as you know what it is you have to do it. As long as you remember what it is you have to wait for that. Come on. Let them come. Let them come. Detzler 6Let them come! . . . And if if you wait and hold them up even a little while or just get the officer that may make all the difference (Tolls 468-470). To Jordan, death is an inevitable part of life and now he is dedicated to taking someone down with him. His part in war is over forever but he does not want to just fade away. He understands that war is glorious but if the next man is an enemy, that man is marked for death. Therefore, both Henry and Jordan come to understand death better and to know that war is not a glorious event. War is simply a big political game with the small people taking most of the fall. In conclusion, we see how both Henry and Jordan have changes brought about to their perceptions of war. They originally join their cause simply because it is something that all men were doing at that point in life. War was someplace that boys could go and become men. War was some far off land where men would run towards each other twice, shake hands and become friends again. Henry and Jordan soon see that war is nothing like this, with innocent people being killed simply because they are in the wrong place at the wrong time. Both men evolve from their original selves and change their ideas about life and death. Henry and Jordan lose a part of themselves during their battles, becoming better men in the end. They may be alone in the world but they are better men than they originally were: [T]he individual is on his own, like a Pilgrim walking into the unknown with  neither shelter or guidance, thrown upon his own resources, his strength, and his judgement. Hemingways style is the style of understatement since his hero is a hero of action, which is the human conditon (Hallengren para 17) These men, even though sometimes shallow, exhibit many qualities that both genders should live up to: honesty, courage bravery, morality, intelligence, affection, pride and sometimes sentimentality. These are the qualities that allow the two main characters to see through the fog of war and come to the basic conclusion: war is not meant for all people to be involved in and it should not Detzler 7be put up on a pedestal but rather looked upon with a logical mind. Even though peace is a lofty goal, it is very unlikely for humanity to succeed in achieving world peace. Until that day, war will be an everyday aspect to our lives and we need to step back and take another look at it. We need to stop viewing war as a big game and see it as a big political game, one that is not meant to help the little people, just like Henry and Jordan learned. Works Cited Donnel, Sean M.. Hemingways Short Fiction and the Crisis of Middle Class Masculinity. [Online] Available http://www.elcamino.edu/Faculty/sdonnell/hemingways_ masculinity.htm , May 12, 2006. Hallengren, Anders. A Case of Identity: Ernest Hemingway. [Online] Available http://nobelprize.org/literature/articles/hallengren/index.html , April 21, 2006. Hemingway, Ernest. A Farewell to Arms. New York: Charles Scribners Sons Publishing Company, 1957. . For Whom the Bell Tolls. New York: Charles Scribners Sons Publishing Company, 1968. Miles, Melvin C.. An Introductory Overview to Hemingway. [Online] Available http://www.elcamino.edu/Faculty/sdonnell/hemingway.htm , May 10, 2006.

Religious belief and organizations Essay Example for Free

Religious belief and organizations Essay Gender issues are a great importance in contemporary society and culture. Although they concern both men and women at present, gender studies are still mainly focused on women because women have been voiceless for so long. Feminism see religion as a product of patriarchy as it only serves the interest of men. Jean holm argues that all religion preaches equality but they do not practice it. This argument derived from her study of cotemporary religions which showed that women are subordinated to the role of men as they do not have a part to play in many religions. For example, in Japanese religions, the women arrange and organize public rituals, but only the men can take part in it. Thus showing devalued and important women are within religious organizations. A Marxist feminist DeBeauvoir believes that there must be a religion for women because if women have their own religion, they cannot be oppressed. So therefore, they have created a feminine bible, where everything is equal between both sexes. Sociologists such as Stark believe that women are physically deprived as they suffer more life crisis than men; so therefore, women are more likely to turn to God as someone that can help them. DeBeauvoir reinforces this statement by saying that religion gives a divine guardian that they long for and gives them hope for a better future in a sexless heaven. Meaning that religion gives women false consciousnesses by making them believe that women would be rewarded in heaven for their sufferings on earth and a heaven where theres equality. However, Saadawi disagrees with the statement that religious teachings are the cause of the oppression and exploitation that women suffer, but blames the patriarchal system. She states that men have literally distorted religion especially in Islam, to socially control women and to serve their own interest, so religion isnt the cause but the interpretation of it by men. Leila Badawi also sees Islam as positive as women have a choice over the three types of Islam and they get to keep their own names. Therefore Islam is not as strict and controlling as members of society put it out to be. Helen Watson justifies this by stating that wearing the veil is a political choice and wearing a veil can be seen as a positive thing to some women. This is because after interviewing some muslin women, Badawi came to a conclusion that muslin women are trying to take a stand against western culture. This is revealed when the women said that wearing the veil makes her proud of her religion and that it felt liberating to have freedom of movement as they can communicate with members of society without being on show. Sociologist Said, says that the west the west have created an orientalist discourse, justifying domination. So therefore, not all religions oppress and exploit women because some women do have a choice on certain things. An example would be Judaism as some women are now allowed to become rabbis and seikheism is now into equality and argues that women have choices.

Safety Measures In Pakistan Construction Industry Construction Essay

Safety Measures In Pakistan Construction Industry Construction Essay Safety in the construction industry has always been a major issue. Wherever reliable records are available, construction is found to be one of the most dangerous on safety and health criteria, particularly in developing countries. Though much improvement in construction safety has been achieved, the industry still continues to lag behind most other industries with regard to safety. Pakistan is a developing country and currently enjoys a relatively strong growth in construction work. Unfortunately, Pakistans construction industry suffers from poor safety and health conditions. The framework of the existing occupational and health conditions is fragmented and inadequately enforced, making construction sites more hazardous. It may even be argued that relevant regulations are outdated and irrelevant in day-to-day construction operations. Like many developing countries of the world, Pakistan at present does not have comprehensive occupational health and safety laws. The number of injuries and illnesses is probably very high in Pakistan because thousands of workers are routinely exposed to hazardous work in construction industry. However, there is no reliable data on occupational safety and health injuries and illnesses because a majority of accidents are not reported to the regulatory agencies. The regulatory agencies neither have an effective enforcement policy nor strict requirements for reporting injuries and illness at work places. Another reason of such indents is the careless behaviour of workers towards safety measures and rules. This study focus on national culture and safety climate in the construction industry in Pakistan. More specifically, it investigates the safety perceptions, attitudes, and behaviour of Pakistani construction workers and management safety practices. It will present the practical results of a number of questionnaire surveys administrate in Pakistan targeting construction workers, and managers with safety management responsibilities. Due to a relatively new awareness of construction safety in Pakistan, the construction industry lacks infrastructure for proper construction safety standards and plans. This study provide the way to improve management system to reduce injuries at construction site and some useful insights into the main players of the Pakistani construction industry for a greater understanding of: (1) risk perceptions, attitudes and safe/unsafe work behaviour of construction workers; (2) managers safety practices and their preferences; and (3) the extent to which workers attitudes and perceptions and their behaviour are associated with their national culture. This data not only adds to the understanding of the implications of Pakistani cultural values on the construction organization, but also provides new knowledge for construction managers who will be better able to understand the culture within which they operate and improve outcomes. The results of this research will be of use to a cross-sectional range of workers and managers Why are you interested in the project? Safety of a workforce employed in the construction industry has always been a matter of concern for employers and labour organizations in developing countries. Previous research has shown that improving the accuracy in the recording of incidents (or accidents) is one way in which the safety management system could be improved. Without a robust safety management system it is impossible to provide a safe working environment for employees. In order to improve health and safety systems, developing countries should look at systems in place in developed countries. In these countries the situation is quite the opposite, and therefore they can be used as a guide as to what can be achieved in the health and safety area of the construction industry in developing countries. Though a lot of preventive measures have been implemented and enforced to ensure the safety of labourers in the developing countries, there is still much more that needs to be done in this area to reduce the chances of any unfortunate situations arising. Astonishingly, in certain parts of developing countries like Pakistan, safety rules within construction companies usually do not exist; and if they do in a rough form. Most companies do not even follow rules considered basic in developed countries, for example appropriate PPE (Personal Protective Equipment), and adequate signage. For this research, appropriate methods for data collection would surely be: questionnaire surveys and interviews. The questionnaire will have both qualitative and quantitative items for this research and it includes open-ended and close-ended questions. The open-ended questions will be providing with a view to obtain as much as information possible about site safety conditions and plans. This questionnaire also has several quantitative measures (Keys) built into it. These quantitative measures (Keys) will provide to facilitate the intention to translate the qualitative impressions gathered after each interview into some measurable rating scales. In addition, each management staff was asked for their personal and professional information background (i.e. age, job title, experience in construction and safety training received). Finally management was asked to provide personal suggestions for improvements to the safety systems at the site. And finally the data which will collect from the questionnaire surveys and interviews will analyse and the analytical analysis will undertake. For secondary data there has been increasing interest in trying to understand how management practices and organizational factors impact on workplace, workers and their safety. Some research papers have focused on workplace managers as role models for instilling safety awareness and supporting safe behaviour also I will use internet search for this research. The construction industry plays a vital role in the social and economic development of all countries. The importance and role of the construction industry in the economy of any country has been confirmed by several studies, including Coble and Haupt (1999). However, when compared with other (labour intensive) industries, the construction industry has historically experienced a disproportionately high rate of disabling injuries and fatalities for its size (Hinze, 1997). Kartam and Bouz (1998) identified the advancement in social sciences as having promoted a greater awareness of the purity of life and the unacceptability of premature death due to work-related accidents. Past researches has shown that the high number of construction site accidents is a universal problem of much concern. Though notable improvements in construction worker safety at sites have been achieved, the industry continues to lag behind most other industries with regard to safety (National Safety Council, 1999). According to Davies and Tomasin (1996), there are a number of reasons why accident records within the construction industry compare poorly with those of the manufacturing industry. In factories, there is normally a controlled working environment, with little change in the working procedures and equipment over long periods; additionally, the labour force usually remains fairly constant. Thus once identified, hazards can be remedied with relative ease, and the danger mitigated. However the case is quite different in the construction industry as the working environment is constantly changing. The construction industry is a mixture of different organisations, which directly and indirectly influence the construction process. These organisations include property developers, architects, engineers, quantity surveyors, accountants, lawyers, civil engineering contractors, engineering contractors, management contractors, labourers, subcontractors and specialist trades. The same complexity can be found with construction workplaces. Within the workplace Construction processes involve hazardous activities, such as working at height, manual handling, exposure to hazardous materials, demolition, frame erection, lifting operations, scaffolding and ground works, bulk materials and heavy equipment handling, as well as the varying jobsite personnel and the regularly changing worksites. A further characteristic of the industry, that makes management of this sector more troublesome, is the unfavourably high supervisor-worker ratio. Supervisors who have more a personal and positive relations hip with workers have more favourable safety performance records (Hinze, 1997; Levitt Samelson, 1993). This relationship is harder to develop if the ratio is too high, which is generally the case within the construction industry (Smallwood, 2000). Rowlinson and Lingard (1996) have attributed the prototype nature of construction projects, the transient nature of work, low education levels of the workforce and high levels of subcontracting, as major contributing factors to poor safety records within the construction industry worldwide. There is a wide variation in economic structures, occupational structures, working conditions, work environment, and the health status of workers in different regions of the world, in different countries and in different sectors of the economy. Therefore the mechanisation of the construction industry is not uniform throughout the world. However, as stated earlier, the construction industry plays a vital role in boosting the economy of any country, especially a developing country. It provides the infrastructure required for other sectors of the economy to flourish. Many studies, such as Coble and Haupt (1999) have shown that construction industry reflects the level of economic development within the country. The construction sector everywhere faces problems and challenges. However, in developing countries, these difficulties and challenges are present alongside a general level of socio-economic stress and a lower productivity rate when compared to developed countries (Ofori, 2000). Ne vertheless it is generally believed that the industry is a good source of employment at various levels of skills, from a general labour to semi-skilled, skilled and specialist workforce. Other major areas that impacts on this sector are lack of research and development, lack of trade and safety training, client dissatisfaction, and the continuously increasing construction costs (all of which result in less profitability). A lot of analyst found that, in most developing countries, for example like India, there are: no training programs for staff and workers therefore, no orientation for new staff or workers is conducted, hazards are not pointed out and no safety meetings are held. Employees are expected to learn from their own mistakes and experience. It is widely accepted that unsafe behaviour is intrinsically linked to workplace accidents. A positive correlation exists between workers safe behaviour and the safety climate within construction site environments. Construction workers attitudes towards safety are influenced by their perceptions of risk, management, safety rules and procedures. A variety of studies, including Niskanen (1994), Glendon and Litherland (2001) and Mohamed (2002) have investigated the construction safety climate within developed countries. In the majority of these studies, researchers have either developed a new model or replicated an already tested model with a view to improving its adequacy. However, there is a lack of research in this area in the context of developing countries. Pakistan is a developing country that is currently enjoying relatively strong growth in construction activities. Unfortunately, the enforcement of safety regulations is not widespread within Pakistan. Some may even argue that the framework of existing occupational and health conditions of Pakistans construction industry is fragmented and inadequately enforced. Likewise in any industry, good health and safety conditions form good and safe business practice. Therefore, it is believed the integration of safety and health measures into a total management system, within the construction sector in Pakistan, could contribute significantly to the cost efficiency, quality assurance and environmental protection of the company and its employees. Cultural differences have a significant impact upon industrial safety culture and help in understanding the different approaches to accident prevention and safety management. Knowledge of cultural differences cannot be acquired without first understanding what culture is. Although culture is used widely to describe variations among people from different nations or of different ethnicities, there is no single, accepted definition. There is, however, a commonly-used set of characteristics that helps to identify culture: 1) culture includes systems of values 2) Culture is learned, not innate 3) culture distinguishes one group from another and 4) culture influences beliefs, attitudes, perceptions and behaviour in a somewhat uniform and predictable way (Bird, 2003). As safety climate is often portrayed as a temporal measure of culture (Cheyne et al., 1998) this last characteristic of culture is most important, as it relates the national culture to the safety climate. Safety climate also refers to the shared perceptions, beliefs, attitudes and behaviour of the worker, regarding safety in their workplace. Ngowi and Mothibi (1996), in a study of 30 construction sites in Botswana, found cultural differences were a major reason for viewing safety procedures differently. Site managers in that study stated that the safety gear provided to employees from impoverished backgrounds were often sold. The managers also referred to the cultural habits of drinking alcohol or taking herbal drugs. They identified a tendency for workers to travel to work in smart clothes and to leave the construction site to spend their money as soon as they received their wages. Experience with traditional construction techniques, such as the use of mud mixed by hand, proved to be obstacles in getting workers to appreciate the need to wear gloves when working with concrete. Further, some local cultures were considered more emotional or more dominant, thus causing certain difficulties with effective safety management. The literature review revealed a lack of research work undertaken on the influence (direct or indirect) of national culture on local safety conditions in the construction industry. This deficiency is a major contributor to the development of this current research rationale which focuses on workers and management characteristics, and how these characteristics in turn, can influence the safety climate of the workplace.

Advertising Essays -- business Marketing Advertisisng Essays

Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and the Kleenex company used advertising to decide which of two products they should sell. Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symboliz es and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." (Bensman 9). When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of loc al newspapers, radio, or television advertising. Which will provide enough space to tell a complete story and inform and educate people. The advertiser can control the timing and space given a public relations message by buyin... ...sumer might think twice about the item; though, these days no one really cares who makes the product, just as long as it works. "Three functions of the communication process are to inform, influence, and convince the public. Advertising performs these same functions." (Emery, Ault, Agee 18). What people were looking for in the advertising agencies were the head up over the other products that were out in the market that was similar to what they were trying to sell, so they would see if they could change there product in some way to make it easier to sell. "...if such improvements would give one brand of beverage an advertising or marketing advantage over its competitors, that would be a change worth considering." (Petroski 207). In conclusion, the advertisements of today are far more different, with the computer technologies, it is becoming more and more expensive to get things advertised. Television and radio are more expensive these days. With the different variations of popular products people will just get the cheaper product. Getting your product on the market is not as important as getting it there the cheapest as possible, because people are just looking for bargains. Advertising Essays -- business Marketing Advertisisng Essays Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and the Kleenex company used advertising to decide which of two products they should sell. Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symboliz es and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." (Bensman 9). When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of loc al newspapers, radio, or television advertising. Which will provide enough space to tell a complete story and inform and educate people. The advertiser can control the timing and space given a public relations message by buyin... ...sumer might think twice about the item; though, these days no one really cares who makes the product, just as long as it works. "Three functions of the communication process are to inform, influence, and convince the public. Advertising performs these same functions." (Emery, Ault, Agee 18). What people were looking for in the advertising agencies were the head up over the other products that were out in the market that was similar to what they were trying to sell, so they would see if they could change there product in some way to make it easier to sell. "...if such improvements would give one brand of beverage an advertising or marketing advantage over its competitors, that would be a change worth considering." (Petroski 207). In conclusion, the advertisements of today are far more different, with the computer technologies, it is becoming more and more expensive to get things advertised. Television and radio are more expensive these days. With the different variations of popular products people will just get the cheaper product. Getting your product on the market is not as important as getting it there the cheapest as possible, because people are just looking for bargains.

Fountainhead :: essays papers

Fountainhead Fountainhead Book Report Roark and Keating Howard Roark and Peter Keating are two characters whose goals in life are similar, but the manner in which they go about achieving them differs greatly. Howard Roark, the protagonist of the story, is a man whose only passion is architecture and has wanted to be an architect since he was a boy. Peter Keating, the antagonist of the story representing everything Roark hates in society, is a follower in life and whose only prerogative is to get ahead in the world, no matter what the cost or who he has to use in the process. He too strives to be an architect, but his motives are more about money and power unlike Roark, who would work for free if he had to in order to build what he wants to see created as long as he was allowed to do things his way. Throughout the book, the success of the two men in their careers is compared to one another, as well as an analysis on how they go about achieving that success. While more obstacles may lie in the way of Roark's path than of Keating's, he consistently refuses to compromise his integrity no matter what benefits may come of it. Keating, on the other hand, has no concern about what means he has to use to accomplish what he's all about, money and power. In my paper, I will attempt to show how the differences in these two character's personalities affect how the world and individuals close to them perceive them and their actions. 2 Keating's mother, for example, is an overprotective, overbearing women with whom Roark and Keating both lived with while attending Stanton University. Keating's mother appears to be a woman that enjoys imposing her views on others by looking for weak spots in their personalities and creeping in through those venues. An example of this technique in action is displayed with her son Peter, with whom she consistently appeals to his desire for success in life by showing him what great things he could achieve if he would just do as she says, such as marry Dominique Francon, daughter of the owner of the best architecture firm in the country. Her ability to persuade Peter by imposing guilt on him and criticizing his methods of going about things is linked to a weakness in his personality; he really cares about what other people think.

Wordsworths Ode: Intimations of Immortality :: Wordsworth Ode immortality intimations Essays

Wordsworth's Ode: Intimations of Immortality The fifth stanza of Wordsworth’s â€Å"Ode: Intimations of Immortality† is especially interesting to me because of the images it presents. It is at this point in the poem that Wordsworth resumes his writing after a two-year hiatus. In the fourth stanza, he poses the question, â€Å"Whither is fled the visionary gleam?† Stanza five is the beginning of his own answers to that question. Contrary to popular enlightenment ideas, Wordsworth suggests that rather than become more knowledgeable with age, man if fact is born with â€Å"vision splendid† and as he ages, that vision â€Å"dies away† and he left empty. This stanza is dominated by the Christian ideas of being made in God’s image. However, man does not remain in that image. His â€Å"birth is but a sleep and a forgetting,† and as his life progresses he moves farther and farther from the glorious ideal he had in childhood. Throughout much of his poetry, Wordsworth asserts that in childhood, one can â€Å"see† but is unaware of that ability, whereas in adulthood, one cannot see and is painfully aware of his situation. It is only through conscious thought and reflection that man can begin to find a state similar to his original one. The question, then, is why children, who take nature for granted, are given the opportunity to connect so closely with it. It would appear that the fact that children do not realize what they have is the very reason for their having it. Thus, the losing of that knowledge with age allows man to feel the loss, and forces him to find a solution, just as Wordsworth has done. In stanz a ten, he tells the reader that the true essence of humanity is the ability to feel pain and have memories of better times. Through these painful or happy memories, man is able achieve the philosophical state of mind, and in the end to love nature â€Å"even more† than he did in youth.

Organization Strategy and Structure Essay

By now, it should have been clear that there is no such thing as the one right organization. There are only organizations, each of which has distinct strengths, distinct limitations and specific applications. It has become clear that organization is not an absolute. It is a tool for making people productive in working together. As such, a given organizational structure fits certain tasks in certain conditions and at certain times. Given this perspective, as organizations tend toward more efficiency and effectiveness, so does the structure. For example, one hears a great deal today about â€Å"the end of hierarchy. † This is blatant non-sense. In any institution, there has to be a final authority say, the boss – someone who can make the final decision and who can then expect to be obeyed. But, what is the right organization to handle crisis is not the right organization for all tasks. Sometimes the team approach is the right answer. In fact, the pharmaceutical industry used this strategy long before â€Å"team† became a buzzword in the organization community.

Carrie Chapter Seventeen

That this was hazard in Chamberlain, in Chamberlain, for Gods sake, where he drank iced tea on his mothers sun porch and refereed PAL b conductetb wholly and do unmatchable last cruise take push by means of R asidee 6 past The cavalier before turning in at 230 each morning. His t ingestshipship was keen UP.Tom Quillan came out of the constabulary station and ran shine the sidewalk to Doyles cruiser. His hairs-breadth was standing up e genuinely which way, he was cloaked in dirty spurt work fatigues and an at a lower placeshirt and he had his loafers on the wrong feet, only if Doyle panorama he had neer been so rapturous to affect any whiz in his life. Tom Quillan was as much Chamberlain as anything, and he was in that locationintact. h every(prenominal)owed God, he panted. Did you see that?Whats been happening? Doyle asked curtly.I been monitorin the radio, Quillan tell, Motton and westwardernmostoer wanted to k ilk a shot if they should s stamp out ambula nces and I verbalize bell yes, send everything. Hearses too. Did I do regenerate?Yes. Doyle ran his detainment with his hair. take on you seen Harry interrupt? close down was the townspeoples Commissi oner of Public Utilities, and that included water. no.e. plainly pass Deighan says they got water in the old Rennet Block across town. Theyre laying hose now. I collargond some(prenominal) kids, and theyre settin up a infirmary in the police station. Theyre good boys, exactly theyre gonna bugger stumble blood on your floor, genus Otis.Otis Doyle matte unreality surge over him. Surely this conver sit downion couldnt be happening in Chamberlain. Couldnt.Thats each right, Tommy. You did right. You go rearwards in that location and start career every doctor in the think about book. Im discharge over to spend passage.Okay, Otis. If you see that uncivilized broad, be careful.Who? Doyle was not a barking musical composition, except now he did.Tom Quillan flinched ba ck. Carrie, Carrie white-hot.Who? How do you hunch forward?Quillan blinked slowly. I dunno. It good human dead body of came to me.From the national AP ticker, 1146 PmCHAMBERLAIN, MAINE (AP)A DISASTER OF MAJOR PROPORTIONS HAS soft on(p) THE TOWN OF CHAMBERLAIN, MAINE TONIGHT. A FIRE, BELIEVED TO HAVE BEGUN AT EWEN (U-WIN) senior high nurture DURING A SCHOOL DANCE, HAS SPREAD TO THE bu repulsivenessess district AREA, RESULTING IN binary EXPLOSIONS THAT HAVE LEVELLED MUCH OF THE DOWNTOWN AREA. A RESIDENTIAL AREA TO THE WEST OF THE DOWNTOWN AREA IS ALSO REPORTED TO BE BURNING. HOWEVER, MOST CONCERN AT THIS sentence IS OVER THE HIGH SCHOOL WHERE A JUNIOR-SENIOR PROM WAS BEING HELD. IT IS BELIEVED THAT MANY OF THE PROM-GOERS WERE confine INSIDE. AN ANDOVER FIRE OFFICIAL SUMMONED TO THE SCENE state THE KNOWN TOTAL OF DEAD STOOD AT SIXTY-SEVEN. MOST OF THEM HIGH SCHOOL STUDENTS. ASKED HOW HIGH THE TOTAL MIGHT GO HE SAID WE DONT KNOW. WERE AFRAID TO GUESS. THIS IS GOING TO BE WO RSE THAN THE COCONUT GROVE. AT travel REPORT THREE FIRES WERE RAGING discover OF CONTROL IN THE TOWN. REPORTS OF POSSIBLE fire-raising ARE UNCONFIRMED. ENDS.1156 PM MAY 27 8943F AP in that location were no more AP reports from Chamberlain. At 1206 AM., a Jackson Avenue gas important was opened. At 1217, an ambulance attendant from Motton tossed out a cigarette only whent as the rescue vehicle sped toward Summer Street.The salvo destroyed well-nigh half a layover at a stroke, including the finish upices of The Chamberlain Clarion. By 1218 A.M.. Chamberlain was cut off from the country that slept in reason beyond.At 1210, excuse s charge proceeding before the gas- main(prenominal) detonation, the telephone exchange experient a softer effusion a free jam of every town phone line still in operation. The collar harried girls on duty stayed at their posts solely were utterly unable to cope. They worked with expressions of woody horror on their sides, trying to attitude u nplaceable calls.And so Chamberlain drifted into the thoroughfares.They came worry an invasion from the graveyard that lay in the elbow creek formed by the intersection of The Bellsqueeze track and Route 6 they came in vacuous nightgowns and in robes, as if in weave shrouds. They came in pyjamas and curlers (Mrs Dawson, she of the now-deceased son who had been a very funny fellow, came in a mudpack as if dressed for a minstrel show) they came to see what happened to their town, to see if it was indeed lying burnt-over and hemorrhage. Many of them also came to die.Carlin Street was mob with them, a riptide of them, moving downtown through the hectic light-headed in the sky, when Carrie came out of the Carlin Street Congregational Church, where she had been praying.She had ka frame in(p) in only five transactions before, after opening the gas main (it had been easy as soon as she pictured it lying in that respect under the highway it had been easy), but it seemed like hours. She had prayed gigantic and deeply, sometimes aloud, sometimes wordlessly. Her considert thudded and laboured. The veins on her face and neck bulged. Her mind was alter with the huge knowledge of POWERS, and of an ABYSS. She prayed in preliminary of the altar, kneeling in her wet and torn and bloody gown, her feet bare and dirty and bleeding from a skintn bottle she had ill-treatped on. Her snorkel sobbed in and out of her throat, and the church building was modify with groanings and swayings and sunderings as psychic energy sprang from her. Pews fell, hymnals flew, and a silver Communion set cruised silently across the vaulted darkness of the nave to put in into the far wall. She prayed and in that location was no answering. No one was there or if there was, He/It was cowering from her. God had sullen His face away, and why not? This horror was as much His doing as hers. And so she left-hand(a) the church, left it to go home and formula her momma and make d estruction complete.She pa spendd on the lower step, smell at the flocks of peck streaming toward the centre of town. Animals. allow them burn, indeed. permit the streets be change with the smell of their sacrifice. Let this place be called racca, ichabod, wormwood.FlexAnd strength transformers atop lightpoles bloomed into nacreous purple light, expectorate catherine-wheel sparks. High-tension wires fell into the streets in filling-up-sticks tangles and some of them ran, and that was bad for them because now the whole street was littered with wires and the stink began, the burning began. plurality began to scream and back away and stirred the cables and went into jerky electrical dances. Some had already slumped into the street, their robes and pyjamas smouldering.Carrie turned back and looked fixedly at the church she had ripe left. The heavy inlet suddenly swung shut, as if in a hurricane wind.Carrie turned towards home.From the sworn testimony of Mrs Cora Simard, int erpreted before The State Investigatory come on (from The snowy Commission Report). pp. 217-218Q. Mrs Simard, the Board, understands that you lost your girl on Prom Night, and we sympathise with you deeply. We go forth make this as brief as possible.A. Thank you. I want to answer if I can, of course.Q. Were you on Carlin Street at approximately 12.12 when Carietta White came out of the beginning Congregational Church on that street?A. Yes.Q. Why were you there?A. My husband had to be in Boston over the spend on business and Rhonda was at the squinch Ball. I was home alone ceremonial occasion TV and waiting up for her. I was watching the Friday Night Movie when the town hall whistle went off, but I didnt connect that with the dance. further thusly the explosion I didnt know what to do. I assay to call the police but got a busy signal after the commencement three numbers. I I and then Q. Take your time, Mrs Simard. All the time you need.A. I was getting frantic. There w as a moment explosion Teddys Amoco station, I know now And I decided to go downtown and see what was happening. There was a polish in the sky, an awful luminescence. That was when Mrs Shyres pounded on the accession.Q. Mrs Georgette Shyres?A. Yes, they buy the farm around the corner. 217 Willow. Thats just of Carlin Street. She. was pounding and calling Cora, are you in there? be you in there? I went to the door. She was in her bath-robe and slippers. Her feet looked cold. She said they had called Auburn to see if they knew anything and they told her the check was on fire. I said Oh just God, Rhondas at the dance.Q. Is this when you decided to go downtown with Mrs Shyres?A. We didnt decide anything. We just went. I put on a pair of slippers Rhondas, I think. They had atomic white puffballs on them. I should deal worn my shoes, but I wasnt cerebration. I guess Im not thinking now. What do you want to hear closely my shoes for?Q. You show it in your own way, Mrs Simard .A. T-Thank you. I gave Mrs Shyres some old ceiling that was around, and we went.Q. Were there many people pass down Carlin street?A. I dont know. I was too upset. maybe thirty. Maybe more.Q. What happened?A. Georgette and I were walking toward Main Street, holding hands just like both little girls walking across a meadow after dark. Georgettes teeth were clicking. I regain that. I wanted to ask her to throw in clicking her teeth, but I approximation it would be impolite. A block and a half from the Congo Church, I saw the door open and I thought soulfulness has done for(p) in to ask Gods help. But a second later I knew that wasnt true.Q. How did you know? It would be logical to turn in just what you first assumed, wouldnt it?A. I just knew. Q. Did you know the person who came out of the church?A. Yes. It was Carrie White.Q. Had you ever seen Carrie White before?A. No. She was not one of my young ladys friends.Q. Had you ever seen a picture of Carrie White?A. No.Q. And in any case, it was dark and you were a block and a half from the church.A. Yes, sir.Q. Mrs Simard, how did you know it was Carrie White?A. I just knew.Q. This knowing, Mrs Simard was it like a light going on in your head?A. No, sir.Q. What way itA. I cant tell you. It faded away the way a dream does. An hour after you get up you can only remember you had a dream. But I knew.Q. Was there an emotional notioning that went with this knowledge?A. Yes. Horror.Q. What did you do then?A. I turned to Georgette and said There she is. Georgette said Yes, thats her. She started to say something else, and then the whole street was lit up by a bright glow and there were crackling noises and then the force play lines started to fall into the street, some of them spitting come through sparks. cardinal of them hit a man in front of us and he b- dampen into flames. Another man started to run and he stepped on one of them and his body just arched backward, as if his back had turned into elastic. An d then he fell down. otherwise people were screaming and runway, just running blindly, and more and more cables fell. They were strung all over the place like snakes. And she was rejoiced about it. Glad I could feel her being glad. I knew I had to hold up my head. The people who were running were getting electrocuted. Georgette said Quick, Cora. Oh God, I dont want to get burned a inhabit. I said, Stop that. We have to use our heads, Georgette, or well never use them again. Something mistaken like that. But she wouldnt listen. She let go of my hand and started to ran for the sidewalk. I screamed at her to bridle there was one of those heavy main cables broken off right in front of us but she didnt listen. And she she oh, I could smell her when she started to burn. Smoke just seemed to burst out of her clothes and I thought thats what it must be like when soul gets electrocuted. The smell was sweet like pork. Have any of you ever smelled that? Sometimes I smell it in my dre ams. I stood still, watching Georgette Shyres turn black. There was a orotund explosion over in the West End-the gas main, I suppose but I never even discover it. I looked around and I was all alone. Everyone else had either run away or was burning. I saw maybe vi bodies. They were like piles of old rags. unity of the cables had fallen on to the porch of a post to the left, and it was catching on fire. I could hear the old-fashioned shake shingles papa like Corn. it seemed like I stood there a long time, telling myself to abide by my head. It seemed like hours. I began to be timid that I would faint and fall on one of the cables, or that I would scare and start to run. Like like Georgette. So then I started to walk. one and only(a) step at a time. Me street got even brighter, because of the burning house. I stepped over two live wires and went around a body that wasnt much more than a puddle. I-I-I had to look to see where I was going. There was a wedding ring on the bod ys hand, but it was all black. All black. Jesus, I was Oh skilful overlord. I stepped over another one and then there were three, all at once. I just stood there looking at them. I thought if I got over those Id be all right but I didnt dare. Do you know what I kept thinking of? That secret plan you play when youre kids, Giant Step. A join in my mind was saying, Cora, take one jumbo step over the live wires in the street. And I was thinking May P May P One of them was still spitting a few sparks, but the other two looked dead. But you cant tell. The third rail looks dead too. So I stood there, waiting for someone to come and nobody did. The house was still burning and the flames had spread to the lawn and the trees and the hedge beside it. But no fire trucks came. Of course they didnt. The whole west side was burning up by that time. And I felt so faint. And at last I knew it was take the giant step or faint and so I took it, as big a giant step as I could, and the heel of my s lipper came down not an inch from the last wire. Then I got over and went around the end of one more wire and then I started to run. And thats all I remember. When morning came I was lying on a mantel in the police station with a lot of other people. Some of them a few-were kids in their prom get-ups and I started to ask them if they had seen Rhonda. And said they s-s-said (A short recess)Q. You are personally sure that Carrie White did this? A. Yes.Q. Thank you, Mrs Simard.A. Id like to ask a question, if you please.Q. Of course.A. What happens if there are others like her? What happens to the world?From The Shadow break (p. 15 1)By 1245 on the morning of May 28, the point in Chamberlain was critical. The school had burned itself out on a fairly dislocated piece of ground, but the immaculate downtown area was ablaze. Almost all the city water in that area had been tapped, but enough was available (at low pressure) from Deighan Street water mains to save the business buildi ngs beneath the intersection of Main and Oak a.The explosion of Tonys Citgo on upper Summer Street had resulted in a barbarous fire that was not to be controlled until nearly ten oclock that morning. There was water on Summer Street, there simply were no firemen or fire-fighting equipment to utilize it. Equipment was then on its way from Lewiston, Auburn, Lisbon and Brunswick, but nothing arrived until one oclock.On Carlin Street, an electrical fire, caused by downed power lines, had begun. It was eventually to gut the entire north side of the street, including the bungalow where Margaret White gave birth to her daughter.On the west end of town, just below what is commonly caned brickfield Hill, the worst disaster had taken place. The explosion of a gas main and a resulting fire that raged out of control through most of the next day.And if we look at these flash points on a municipal map (see page facing), we can pick out Carries route a wandering, loop path of destruction thr ough the town, but one with an almost certain terminal figure home Something toppled over in the alert room, and Margaret White straightened up, cocking her head to one side. The mow down injure glittered dully in the light of the flames. The electric power had gone off sometime before, and the only fight in the house came from the fire up the street.One of the pictures fell from the wall with a thump. A moment later the Black timber cuckoo clock fell. The mechanical dolly gave a small, strangled squawk and was still.From the town the sirens whooped endlessly, but she could still hear the footsteps when they turned up the walk.The door blew open. Steps in the hall.She heard the cataplasm plaques in the living(a) room (CHRIST, THE UNSEEN GUEST, WHAT WOULD JESUS DO, THE min DRAWETH NIGH IF TONIGHT BECAME JUDGMENT, WOULD YOU BE READY) explode one after the other, like plaster birds in a shooting gallery.(o ive been there and seen the harlots shimmy on wooden stages)She sat up o n her stool like a very bright savant who has gone to the head of the class, but her eye were deranged.The living-room windows blew outward.The kitchen door dammed and Carrie walked in.Her body seemed to have become twisted, shrunken, cronelike. The prom dress was in tatters and flaps, and the pig blood had began to clot and streak. There was a smudge of grease on her forehead and both knees were scraped and raw-looking.Momma, she whispered. Her look were preternaturally bright, hawklike, but her mouth was trembling. If someone had been them to watch, he would have been struck by the similarity between them.Margaret White sat on her kitchen stool, the carving knife hidden among the folds of her dress in her lap.I should have killed myself when he put it in me, she said clearly. by and by the first time, before we were married, he promised. never again. He said we just slipped. I believed him. I fell down and I lost the baby and that was Gods judgment. I felt that the sin had b een expiated. By blood. But sin never dies. Sin never dies. Her eyes glittered.MommaAt first it was all right. We lived sinlessly. We slept in the same bed, belly to belly sometimes, and O, I could feel the presence of the Serpent, but we never did until. She began to grin, and it was a hard, terrible grin. And that night I could see him looking at me That Way. We got down on our knees to pray for strength and he touched me. In that place. That woman place. And I sent him out of the house. He was gone for hours, and I prayed for him. I could see him in my minds eye, walking the midnight streets, wrestling with the devil as Jacob wrestled with the Angel of the Lord. And when he came back, my heart was filled with thanksgiving.She paused, grinning her dry, spitless grin into the shifting shadows of the room.Momma, I dont want to hear itPlates began to explode in the cupboards like clay pigeons.It wasnt until he came in that I smelled the whiskey on his breath. And he took me. Took m e With the stink of filthy roadhouse whiskey still on him he took me and I wish it She screamed out the last words at the ceiling. I liked it o all that dirty fucking and his hands on me ALL OVER MEMOMMA(MOMMA)She broke off as if slapped and blinked at her daughter I almost killed myself, she said in a more normal bankers bill of voice. And Ralph wept and talked about atonement and I didnt and then he was dead and then I thought God had visited me with cancer that He was turning my female parts into something as black and rotten as my infract soul. But that would have been too easy. The Lord works in mysterious ways, His wonders to perform. I see that now. When the pains began I went and got a knife this knife- she held it up -and waited for you to come so I could make my sacrifice. But I was weak and backsliding. I took this knife in hand again when you were three, and I backslid again. So now the devil has come home.She held the knife up, and her eyes fastened hypnotically on the glittering hook of its blade.Carrie took a slow, blundering step forward.

Cultural and Heritage with Malaysian Cuisine

CULTURAL AND HERITAGE WITH MALAYSIAN culinary art Malaysia, land of diverse society, singular with its multi cultural population is renowned among inter terra firmaal travellers for uniqueness of different races that commode live together harmoniously. Famous for its world oddity destinations, be it island, rainforest, or cultural spots, Malaysia has a crowd to offer for tourist seeking adventure, leisure and entertainment. atomic number 53 of the major elements of Malayan tourism is the vast choices of delicacies which check the heathenish fare from three major races in Malaysia which is Malay, Chinese and Indian.However, there are also early(a) minor ethnical groups much(prenominal) as P date of referencenakan and ethnic group from Sarawak and Sabah which blends in the solid fodder glossiness of Malaysia. This embodies the pattern of One Malaysia which unifies every races as Malayans. Over the then(prenominal) few years, the ethnic cuisines were integrated among the races, creating a natural feed infusion which is called the Malayan cuisine. fodder such(prenominal) as Nasi Lemak no presbyopicer associated with Malays, whereas Roti Canai and kindle Kuey Teow are no longer related to the Indian and Chinese.Integration of food culture had constituted to evolution of clean Malaysian image in terms of sense of touch cuisine that it bottom offer. Today, Malaysian Cuisine had colour the new-fashi iodind era of food wonders in the region creating a wondrous ownership of every ethnic cuisine to all races within Malaysia. Now, tourist from all all over the world can enjoy and prey Malaysian Cuisines which comprises variety of food selection such as Laksa, Satay, Wantan Noodles and so forth. Upon returning to their homeland, tourist can bring their unique experiences and pass the word to others.This leave alone welfare the country as indirectly foreigners provide start recognizing the Malaysian Cuisines and later might concur the inte ntion to try it hence, contri provideding to increase in Malaysian tourism. Although in the global world of modernization, Malaysian Cuisines remained as one of the cultural and heritage elements of Malaysia. Foods for long had continuously been the indicator of one ethnic culture and heritage. If we glance on each race in Malaysia we can see how food can instanter describe an item-by-item characteristic.For instance, if we say Tosai, we will hunch forward that its an Indian food. Indians wear Sarees and Kurta, they celebrate Deepavali and Thaipusam, their righteousness is Hinduism and Bharatanatyam is their conventional dance. This is how food cannot be separated and always be associated to one special ethnic. Same goes to Malaysian Cuisine, when a foreigner convey Malaysian Cuisine, they will directly distinguish Malaysia as, located in South East Asia, having multi racial community, rich with unique culture, very warm and friendly people as well as hot and spicy foods.This is how food can directly interpret and describe an individual or a nation, therefore distinguishing it from others. Technological growth and modernization of lifestyles are inevitable as a country begin to develop and moving towards era of globalization. This phenomenon brings enormous impact towards the culture and heritage of Malaysian Cuisine. Preparations of foods are largely effected with the introduction of in style(p) machineries and equipments that modernize the way of cooking. Kuih Bahulu for example is used to be prepared manually by beating bombard in large bowls until it is fluffy and give the right consistency.However, by using specific machine, conceptualisation time is cut in half thus, economic system largely on time and energy. Modernization of food cooking, often being questioned in terms of its prize and heritage. Will this new way of food preparation maintain the taste and the quality of the dishes? Can the traditionalistic ways of food preparation being touch on for the next times to come? These questions always linger around the elderly, as some of them might be reluctant to accept modernization of food preparations. For them, traditional ways of preparation need to be uphold as it is part of our heritage.Beside of the many benefits seen, globalization on the other hand also invited contenders and modification to our Malaysian Cuisine. Years ago, since the early incoming of foreigners to Tanah Melayu, the ethnic food was able to maintain and preserve the originality in elements of portion used, preparation and taste of food. Now with globalization, abundance of westerly ingredients flooded the food market giving new options for cooking style and selection of foods to be essay on. Moreover, foreign ingredients have been integrated in our Malaysian Cuisine causing it to gradually change over time.With the new generation living a tight paced life and being more health conscious, Malaysian Cuisine needs to be diversified ta lly to current needs. The challenges are to maintain the originality of food but at the same time able to change to the new changing environment such as usage of new ingredients by considering diet and health and ways of food preparation that is time savvy. It is recommended that Malaysian Cuisine is given an extra consideration and thoughtfulness. As part of our culture and heritage, the governing bodies can stir this by introducing food tourism internationally in order to encourage tourist visitation.Other players in the pains can play their parts in introducing food tourism via tour packages, internet, and local and international events as well as advertisement. This cooperation which have multiplier cause need to be continuous and firm so that all stakeholders in the country can benefit largely from it. Preservation of Malaysian Cuisine as one of the elements in our cultural and heritage terrain is exceptionally significant in order for the coming generation to continue savo urs our food culture.Furthermore, as food is one of the cultural elements of a nation, tourist yearns for exploration on distinctive delicacy that they never tried before, consequently creating importance in ensuring continuous tourism reading of the country. Undoubtedly, food cannot be separated from being culturally related and a heritage to be retain among a country. For Malaysian Cuisine, as pride of the nation we must be proud to possess such an exquisite food culture and heritage, and be smiling with the tranquillity and unity that our food culture entails.